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brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace brand design & instagram & marketplace
Shumi
Shumi is a women’s clothing brand that reinterprets classic elegance, offering versatile and refined collections. Minimalism, noble shades, and the refinement of every detail are the brand’s core characteristics, which we translated into the new brand design. The main goal was to make the brand modern while preserving its elegant identity, with a focus on simplicity and style.
Based on the brand design, we developed the Instagram layout, reflecting the brand’s new style. This included creating visual elements, developing a strategy for highlights, where the collection is showcased, and designing a user-friendly link system to make the purchasing process as simple and convenient as possible for customers. This style is also carried over to the product cards on global marketplace platforms.
